Small Beginnings, Big Impact: Georgia Coach Lines, Inc. and Prevost Drive Forward with Power and Purpose

Ste-Claire, QC (May 15, 2025) – From humble weekend runs for local church groups to a powerful presence on the highways across the United States, Georgia Coach Lines, Inc. has traveled an inspiring road. Founded in 1985 by Clarence E. Cox, Jr., Kenneth Cox, and a group of friends, the family-owned business has grown from grassroots to greatness. Now in its second generation of leadership, the company is fueled by the dynamic duo of Clarence E. Cox III, COO, and his wife, Wendy Hollingsworth-Cox, CEO. Headquartered in Fayetteville, GA, Georgia Coach Lines is a rising force in the motorcoach industry.

The game-changer? Their partnership with Prevost.

In 2023, Georgia Coach Lines took a bold leap and added their first brand-new Prevost H3-45 motorcoach to their fleet. That one move sparked a momentum they haven’t slowed down since. By 2024, they added another. And in 2025, Prevost proudly delivered not one—but four new H3-45s, all from the prestigious 100th Anniversary Edition lineup. With a fleet of 12 motorcoaches, half now Prevost, the transformation is undeniable.

“When the new buses rolled in, it wasn’t just another delivery—it was a celebration,” said Clarence. Prevost sent a full team, including a factory technician, to welcome the new additions alongside the Georgia Coach Lines family. “We’re not looking for special treatment,” Clarence added. “We just want quality—and Prevost delivers.”

The relationship with Prevost runs deep, built on trust that spans years. After their go-to sales representative, Janet Cathey, SE Regional Commercial Director, joined Prevost, Wendy and Clarence didn’t hesitate to follow. “We trusted her before, and that trust only grew when she joined Prevost,” Clarence shared.

The decision to go with Prevost’s H3-45 wasn’t just smart—it was a no-brainer. “This coach sells itself,” said Wendy. “It’s sleek, smooth, and stunning. People actually stop and say, ‘I want to ride the bus with the peaches on the back of it!”

Drivers agree. The H3-45 is the coach everyone wants to drive. Its elevated height gives drivers unbeatable visibility, especially in tight or urban environments. Thanks to its smooth suspension, long hauls feel easier, safer, and more enjoyable. In short, it’s a driver’s dream.

But it’s not just about looks or comfort. Prevost’s commitment to cutting-edge safety stands out. From automatic braking and rollover protection to e-mirrors, lane departure warnings, and full 360° camera coverage, the H3-45 is built to protect. The Cox family even opted for top-tier CloudOne seating to ensure every passenger rides in premium comfort enabling Georgia Coach Lines to live out their brand promise of “Changing Dreams Into Reality, One Seat at a Time."

And technology just keeps making life easier. “Our drivers now play the safety video from an SD card—so simple compared to the old DVD setup,” Clarence said. “Prevost thinks of everything.”

Big baggage bins? Check. That’s a must-have for school bands, sports teams, and any group with gear in tow. “Our customers love it—and they always want to check out the Prevost first,” said Wendy. “It’s got that wow factor.”

Even when things go wrong, Prevost steps up. During a recent charter in New York, a coach went down—but Georgia Coach Lines didn’t miss a beat. Another bus was dispatched, and the Prevost service team in South Plainfield, NJ worked their magic. By late afternoon, the coach was repaired, back on the road, and rejoined the tour—with customers none the wiser.

“In our world, downtime just can’t happen,” Wendy explained. “And with Prevost, it doesn’t. I realized the other day—I haven’t received a single call about over-the-road issues. That says everything.”

“The experience with Prevost has been incredible,” Clarence added. “Being invited to their 100th anniversary celebration in Quebec and treated like family—even as a smaller operator—meant the world to us. We felt valued. We were valued.”

With their sights set firmly on the future, Georgia Coach Lines is cruising ahead—powered by purpose, driven by trust, and rolling strong with Prevost.